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Brand Identity
Seoul, Korea
Janchi Record

Janchi Record

Janchi (잔치), meaning "party" in Korean, encapsulates the essence of this record brand, reflecting both the musical genres and the cultural significance it stands for. The project is a personal endeavor, born from my passion for music and a desire to introduce 70s, 80s, and 90s Korean music to music lovers worldwide.

 

The branding draws inspiration from the colors of the Korean flag, reimagined in a funky and playful way to reflect the store’s vibrant, celebratory atmosphere. Janchi Record is a long-term project that combines my vision with the passion of fellow Korean DJs.

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